and Quick Response Codes (QR) and Quick Response Codes

A Quick Response (QR) code is a two-dimensional code that can be scanned by smartphone cameras to automatically pull up text, photos, videos, music and URLs. These codes have become mobile-friendly ways to point people in the offline space to online resources.

While already popular in Japan, consumers in the United States are just now becoming more familiar with QR codes and what to do with them. On the scanner side of things, apps that can scan codes are available for most smartphones.

Simply search your app store for “barcode reader,” or “QR code scanner,” and you’ll find several to choose from. On the iPhone, options include QuickMark and Optiscan. On Android, Barcode Scanner is a popular QR code reader.

So, what are these codes? They have been described as paper-based hyperlinks, and this is a good description. You simply take a picture of a code on a poster with your smart phone, and you get redirected to the website using your cell phoneÂ’s browser.

They can also be used digitally – you can append a QR code to a Tweet, or they can be displayed on a web page to transfer contact information directly to the cell phone, for example. This technology is blurring the distinction between smart phones, digital destination and content, and paper-based communication mediums.

QR technology provides cell phone users the ability to scan paper-based content using the cell phoneÂ’s camera to decode information on a menu, a magazine, a business card, a gift card, a coupon or a website. Once the QR code has been scanned and decoded, the user has access via their cell phone to the information or destinations that can be any or all of the following:

  • Personal or company contact information to include MeCard, BlackBerry PIN and BlackBerry vCards.
  • Dial an embedded phone number, or be redirect to your company home page URL or a specific destination on a social network (i.e. company fan page).
  • An RSS feed, SMS or an arbitrary text message.
  • An email address or a calendar event with location, title, start and end time, alarm and zone.
  • A physical address with location coordinates information.

WeÂ’re going to try to incorporate the QR codes in some upcoming downloads and materials, so weÂ’ll see how this new technology supports the growing need for resource connectionsÂ…..


The QR

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